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Wednesday, March 30, 2011

My E-mail Sign Up Includes an "Unsubscribe" Link at the Bottom.

Do you know why you receive emails with an "Unsubscribe" link? It is as a result of the "Can Spam Act of 2003". This is important for people who want to promote their goods and/or services via an email marketing campaign. You should have a someone's explicit permission before you can include them in a blast email. Many companies provide a sign-up on their websites and, if they are reputable, provide a "Privacy Policy" which you should read (I know...blah) or at least scan. This policy outlines the specifics of how they will use their information.

Before I installed the email gadget, I wanted to make sure that there was a privacy policy and a way to "Opt Out" via unsubscribe. Here is a sample email I received: (Click to enlarge)

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